We surface new restaurants, bars, and retail locations 4–8 weeks before they open — using business license filings, building permits, and liquor applications. Your competitors find out when Google Maps updates. You find out today.
We monitor four official Chicago data sources daily and deliver a scored, territory-filtered weekly digest — so you can call before your competitor even knows the account exists.
We ingest daily updates from Chicago's business license, building permit, liquor application, and food inspection datasets — all via official open-data APIs.
Each new location is scored 0–100 based on how many signals confirm it, how early they appeared, and how closely the category matches your territory settings.
Leads are routed to your territory by ZIP code, neighborhood, or ward. Team plans assign leads to the right rep automatically.
Every Monday morning you receive a scored weekly digest. Hot leads trigger same-day alerts. Every lead shows the evidence trail — which dataset, which date.
We don't sell raw permit feeds. We combine four official sources into a single account object with a confidence score and evidence trail.
The City of Chicago updates license data daily and distinguishes initial ISSUE events from renewals. This is your earliest trigger — often 6–10 weeks pre-opening.
Earliest triggerChicago publishes new liquor applications and the 35-day public objection window. A new liquor application creates a predictable sales runway for beverage vendors.
Strongest urgencyCommercial renovation and buildout permits confirm the physical space is being prepared. Paired with a license event, this is a high-confidence opening signal.
Confirmation layerA first-ever food inspection at an address is a strong "this is real and close to opening" confirmation. We use it as a final-stage verification signal.
Final verificationIf switching costs lock in early and your customers make vendor decisions before they open the doors, you need to know first.
Liquor licensing creates a clean, time-stamped signal path. Chicago's 35-day objection window tells you exactly how long you have to make contact.
You get embedded operationally from day one. Your multi-signal scoring — permit + license + inspection — is exactly the right confirmation to commit a sales call.
You want new restaurant openings with buildout timelines. Our differentiation is evidence transparency and earlier triggers than "Google Maps newly opened."
Recurring contracts mean early capture matters and the ROI is easy to quantify. One locked account more than pays for a full year of First Signal.
New businesses need liability and liquor coverage before they open. Pre-opening intelligence gives you time to build the relationship before the decision is made.
Every lead includes the business category, address, confidence score, and a full evidence trail showing which datasets triggered the alert and when.
| Business | Address | Category | Signals | Score | Since |
|---|---|---|---|---|---|
| River North Bar Concept | 425 W Ontario St | Bar / Nightlife | License · Liquor App · Permit | 92 HOT | Mar 11 |
| Fast-Casual Franchise | 1614 N Milwaukee Ave | Food Service | License · Permit · Inspection | 74 WARM | Mar 8 |
| Boutique Café | 2542 N Milwaukee Ave | Retail / Café | License ISSUE | 58 WATCH | Mar 14 |
| ████████████████ | ███████████████ | Restaurant | License · Liquor App | 88 HOT | Mar 9 |
| ████████████ | █████████████████ | Bar / Lounge | License · Permit | 71 WARM | Mar 12 |
No per-lead fees. No long-term contracts. Cancel anytime.
Annual plans billed upfront. Monthly plans billed on signup date. All plans include a 30-day pilot guarantee — if you can't get qualified conversations with net-new openings, cancel.
From our Chicago hospitality pilot cohort.
"We called on a River North bar concept the week they filed their liquor application. By the time our competitor showed up, we already had a signed contract. That's the whole game."
"The evidence trail is what sold me. Every lead shows you exactly which city dataset triggered it and when. I can walk into a call already knowing more about their timeline than they expect."
"We piloted for 30 days. First week we identified 4 new restaurant accounts in our territory that we had zero visibility on. Signed up for the full year the same day."
We'll pull 2 weeks of real Chicago pre-opening data for your specific territory and category. No credit card. No commitment.
We'll send your sample within 24 hours. No spam, ever.